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Shine a Light – Choi Jeong Hwa

Korean Cultural Centre UK, London,Outdoor Sculptures in Northumberland,London

Shine a Light is curated by Jiyoon Lee in order to celebrate the first anniversary of the Korean Cultural Centre UK.

On initial viewing, the strong design elements and colours of Choi Jeong Hwa’s works reminds viewers of Pop Art. However, Choi Jeong Hwa’s works explores the intrinsic value hidden beneath a surface brilliance. The surface to inner dialectic of his visual aesthetics challenges and questions us, the viewers, who have perhaps become too content with the daily use of disposable objects.

Shine a Light focuses our attention on seemingly worthless everyday objects, especially non-biodegradable plastics. Driven by his keen interest in re-generation and re-cycling, Choi’s symbolic art installations raise questions about environmental issues. Discarded Korean traffic police dummies reborn as art sculptures while Colourful plastic bags hang on trees give rise to a new and ephemeral landscape. In Anybody, Anything, Anyway Choi Jeong Hwa covered a building with discarded colourful banners. Encountering the inherent possibility and beauty of discarded objects, viewers recognize the positive and creative visual impact of throwaway plastics, banners and neon signs. Shine a Light engenders multiple layers of meanings. Individually insignificant objects become splendid when gathered together as the accumulated reflections of the ‘shininess’ of plastics under the blinding brightness of LED lights breaking through stereotypical notions of artistic beauty. The exhibition pushes us to the boundaries of the communicability and applicability of art.