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28 Aug – 3 Sep 2011
The Square of
Daegu City Hall

— Samsung Electronics and Daegu Metropolitan City host the , a mixture of state-of-the-art digital technology and art, during the IAAF World Championships Daegu 2011 to promote the championship games into a cultural festival

— Exhibits the works of 16 Korean and overseas artists including the globally esteemed media artist Bill Viola, Kimsooja and Robin Rhode on the 39x25m outer walls of Daegu City Hall

— Also exhibits the awarded pieces of the ‘Projection Mapping Competition’ held for the first time in the country, along with projection mapping works of Samsung specially produced for this exhibition

 As the official sponsor of the IAAF World Championships Daegu 2011, Samsung Electronics is hosting the  at the square of Daegu City Hall (Aug. 29 ~ Sep. 3) for athletics fans and Daegu citizens. Samsung’s goal is to promote this competition beyond the boundaries of the sports event into a cultural festival.

At 10 p.m. every night, Samsung Media Art Exhibition: DREAM_WHITENIGHT will screen high-quality media artworks with a high resolution beam projector against the 39x25m wall of Daegu City Hall as the canvas. This event will be displayed with the works of globally renowned artists from in and out of the country, award winners of the University Student Projection Mapping Competition held for the first time in Korea, and projection mapping works by Samsung Electronics specially prepared for this occasion.

The works of 16 artists from across the globe will be exhibited, starting with the colorful ‘Invisible Needle, 2003′ by Kimsooja, followed by ‘Night Vigil, 2005′ by Bill Viola, who expressed an everlasting flame of love with the motif of the opera ‘Tristan und Isolde’. There is also the recently introduced ‘Shadow Life, 2011′ by Cao Fei, who interpreted political, environmental and cultural issues from a fairy tale point of view through finger and shadow performances, and the ‘In Between Buddha and Jesus Christ, 2002′ by Yong-Baek Lee, who was designated as this year’s representative artist of the Korean Pavillion at Venice Biennale. It is definitely a priceless opportunity to experience the world of media art expressed through state-of-the-art digital technology and art.

In addition, the award-winning works of Projection Mapping Competition for university students of the theme and the spectacular images specially prepared by Samsung Electronics for this competition will surely heat up the festive atmosphere in Daegu.

Gyehyun Kwon, Vice President and Head of Worldwide Sport Marketing, Samsung Electronics, remarked, “Samsung Media Art Exhibition has been prepared to congratulate the IAAF World Championships Daegu 2011, and will be a significant opportunity to appreciate the works of global media artists through super large-sized canvas and high resolution projection in the center of Daegu. Samsung hopes to contribute towards elevating the IAAF World Championships Daegu 2011 into a global festival where sports and culture integrate into one.”

As the exhibition planner and curator, Jiyoon Lee, Director of SUUM Project, commented, “This exhibition aims to commemorate the IAAF World Championships Daegu 2011 where the passion and dreams of the athletes gather under the slogan of dream, passion and challenge. It also uses Daegu City Hall, the venue of the event, as a large-sized screen to display the works of globally famous media artists. The untiring and ceaselessly challenging athletes and the passion of media artists attempting to utilize new forms of media are encompassed into the exhibition title of DREAM_WHITENIGHT.”